Evony and Irony


While browsing the web the other day I came across a juxtaposition of web ads which, simply put, blew my mind.  To explain, I need to take a few steps back.

First the Evony

As even the most casual web-browser will know, the free online game “Evony” has been bombarding the interweb since early 2009 with an ad-campaign that has gone from relatively medieval looking images from the game itself:

Totally tame soldier dude.

…to images of boobs, with such choice catchphrases as “Play Now, My Lord!”:

It's free, AND there's boobs?

The game itself is of course incredibly tame (farming/building/civilization, etc.), with nary a single boob in sight.

In fact, this gradual de-evolution into boobs has been well chronicled by many astute bloggers and has become so famous on the interwebs as to spawn ads from a different game, mocking the original campaign:

Ohhhhh, Snap!

Now the Irony

Here is the image which blew my mind (twice!):

Ohh the irony...

On the top we have one of the latest and greatest “boob ads” from Evony and on the bottom right, what’s this? An ad for a boyfriend tracking service?! Mind. Blown. (Also, “Jon S.” looks like a total douche)

I’m sure you can imagine my surprise, dear reader, when I came across these two ads, clearly intended for completely different audiences, on the same page.  “Oh the stupidity!” I thought at first, of the “Mobile SPY” marketing director, to put an ad on the same site that was hosting medieval cleavage.

Purely out of pity (and a good dollop of schadenfreude), I decided to click on the “Boyfriend Finder” ad.  Imagine my surprise (again!) when I was taken to the site below:

Gee thanks, Mobile Spy! What a useful service!

A few seconds later… Mind. Blown. AGAIN!

An ad with the tagline “See where your boyfriend REALLY is!” takes you to site that asks, “Are you being searched online?”

Pure genius! Playing on the paranoia of douchey types like “Jon S.”, who will be worried their girlfriend might actually be able to track their location, they place ads on male frequented sites (90% of the interwebs) pretending to be targeted towards girlfriends.  And come on, what better way to find the best sites than to simply look for Evony cleavage?

In fact, this ad could easily play on the paranoia of girlfriends as well and thus is perfect for almost any audience.  Some googling reveals that they have also advertised on Facebook.

Incidentally, the original site “www.themobilespy.com” is now defunct and was probably a huge scam, but according to Alexa it had a pretty good run:

Ahh, the interwebs.

Cellphones may protect brain from Alzheimer’s


Wow. Next we’ll find out that listening to music really loudly actually helps our hearing.

WASHINGTON (Reuters) – A study in mice suggests using cellphones may help prevent some of the brain-wasting effects of Alzheimer’s disease, U.S. researchers said on Wednesday.

After long-term exposure to electromagnetic waves such as those used in cell phones, mice genetically altered to develop Alzheimer’s performed as well on memory and thinking skill tests as healthy mice, the researchers wrote in the Journal of Alzheimer’s Disease.

The results were a major surprise and open the possibility of developing a noninvasive, drug-free treatment for Alzheimer’s, said lead author Gary Arendash of the University of South Florida.

He said he had expected cell phone exposure to increase the effects of dementia.

“Quite to the contrary, those mice were protected if the cell phone exposure was stared in early adulthood. Or if the cellphone exposure was started after they were already memory- impaired, it reversed that impairment,” Arendash said in a telephone interview.

Arendash’s team exposed the mice to electromagnetic waves equivalent to those emitted by a cellphone pressed against a human head for two hours daily over seven to nine months.

At the end of that time, they found cellphone exposure erased a build-up of beta amyloid, a protein that serves as a hallmark of Alzheimer’s disease.

The Alzheimer’s mice showed improvement and had reversal of their brain pathology, he said.

“It (the electromagnetic wave) prevents the aggregation of that bad protein of the brain,” Arendash said. “The findings are intriguing to us because they open up a whole new field in neuroscience, we believe, which is the long-term effects of electromagnetic fields on memory.”

Cellphones may protect brain from Alzheimer’s – Yahoo! News.